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Outdoor billboards (above) touting Pure Michigan attractions dot the highway landscape this year. In 2007, the Chicago and Michigan areas were targeted with a fall billboard campaign (below.).

Pure Michigan pays dividends

Elizabeth Slowik

Published: September 28, 2009

Perhaps, acknowledged Travel Michigan's David M. Lorenz, the best indicator of the success of the Pure Michigan state tourism advertising campaign is the parodies that have popped up on YouTube.

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